To Build A Great Story

Advice From Jeff Bezos: 12 Questions To Ask Yourself

To build a great story, here are 12 questions for everyone to think deeply about:

  1. How will you use your gifts?

  2. What choices will you make?

  3. Will inertia be your guide, or will you follow your passions?

  4. Will you follow dogma, or will you be original?

  5. Will you choose a life of ease or a life of service and adventure?

  6. Will you wilt under criticism, or will you follow your convictions?

  7. Will you bluff it out when you’re wrong, or will you apologize?

  8. Will you guard your heart against rejection, or will you act when you fall in love?

  9. Will you play it safe, or will you be a little bit swashbuckling?

  10. When it’s tough, will you give up, or will you be relentless?

  11. Will you be a cynic, or will you be a builder?

  12. Will you be clever at the expense of others, or will you be kind?


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